Column #655 for Release Saturday, December 5, 2015, or Later It's funny--in the real world, as well as cartoons--how names "catch on." Long-ago Roadrunner cartoons--perhaps unwittingly--popularized a business name: Acme. That was the name of companies making the products the coyote tried dozens of times to subdue the bird. Several other companies have thrived in spite of their names.